I believe in a story well told. In work that begins with great ideas, and ideas that take a great amount of work. I believe in creativity, but not the sass. In making advertising fun, while also creating work that works.. I draw on life and insights to tell stories that ring truer and hit deeper. 

I’m a Creative Director & Senior Copywriter with over 15 years of experience across South & Southeast Asia. I currently lead a copywriting consultancy at Everyone Creative Co. and freelance for agencies and brands.

Ping me on fernandeswayne@gmail.com or +65 98564525.