I believe in the power of a story well told—work that starts with big ideas and is backed by relentless effort. Creativity without pretense. Advertising that’s not just effective but also brings a smile. I draw inspiration from life, culture and trends to craft stories that resonate deeply and authentically.

As a Creative Director and Senior Copywriter with 16 years of experience across South and Southeast Asia, I’ve honed my expertise in shaping impactful narratives. I currently head Everyone Creative Co., a copywriting consultancy, and collaborate with agencies and brands as a freelance creative.

Let’s connect: fernandeswayne@gmail.com | +65 9856 4525