Art exists in every one of us. And all we need is a gentle nudge to find that artistic side. Singapore Art Week is that key – giving us a chance to find art that speaks to us on a personal level.

Upon winning the pitch for the 2019 edition, we conceptualised a new positioning for the festival – that appealed to the common Singaporean. ‘Art Takes Over’ visually showcased prominent locations of Singapore bursting with paint & paintings. The concept was met with appreciation by the client, and recognition among audiences across OOH, social, and activation channels.

‘Art Takes Over’ has since been used by Singapore Art Week for 3 years consecutively, and is going strong in making Singapore the arts destination of Southeast Asia.