Ribena & CC Lemon give you your daily boost of Vitamin C, just like… singing along to your favourite tunes! We captured the thought with a TikTok activation, asking our audience to #HitYourC to get a mood boost. And win exciting prizes by stitching their song with our influencers @bennhum & @ianjeevan singing the Ribena & CC Lemon Jingle.
The #HitYourC TikTok activation was a success, netting more than 500K views with Singaporeans taking their ‘C’ to new highs!

TikTok | Social Media Activation | Singapore