Set Wet TVC

Set Wet Deodorants India had a long-running campaign ‘Very Very Sexy’ that came to be imitated by many of its competitors. What it needed, was a way to stay true to their identity and yet evolve their messaging.

We created a film campaign that revolved around the insight that the attractive ones can get away with anything. Even if they’re ‘Very Very Cheeky’, ‘Very Very Lazy’ or even ‘Very Very Greedy’.