Similac – Level Up

Quite often, parents chart their child’s growth only through milestones – the ‘big wins’. Which is why, Similac’s competitors did too.

For the new Similac brand film, we proposed a new perspective – that it’s every little win in a child’s life that adds up to the larger steps. Similac helps kids through nutrition for their brain and muscle development to achieve little wins everyday and in every moment.

In creating the brand film, we drew a parallel of the little wins to the world of video games – depicting how every act by the little one added up, and helped her ‘level up’ her stats in cognition and growth.