ACCA Singapore wanted to build on the success of its See What I See campaign by demonstrating that ACCA skills extend beyond traditional accounting roles. The objective was to engage younger professionals and aspiring entrepreneurs while reinforcing the real-world value of an ACCA qualification.

To support this, we produced a series of social-first videos featuring ACCA graduates alongside Singapore influencers yourlobangsis and thechillmom. The content showcased how ACCA develops practical business, financial, and strategic thinking skills that are valuable not only in finance careers, but also for entrepreneurs and business owners, helping broaden perceptions of the ACCA pathway.

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