We all have friends, but what we may not realise is that we have different kinds of friends – Friends to rescue us, friends to hang out with, friends to advise us. And we need every one of these friends in our lives – ‘Har Ek Friend Zaroori hota hai’.

Airtel one of India’s biggest telcos launched a campaign that equated its packages to these kinds of friends stating ‘Har ek friend zaroori hota hai’. We created films for every friend – including one as a lifesaver friend who always had your back – to even save you from an expensive date.