Helping Indonesians hit the buzzer on misinformation.
As the 2024 election fever heats up, misinformation is at an all-time high in Indonesia. We created a campaign for Google Indonesia giving people the power to push the button and call out hoaxes themselves. Which is why, we use a fun & entertaining pop-culture format that requires people to get into a similar mindset.
Quiz Game Shows in Indonesia are a popular TV format, and are the ideal vehicle to create a frame of mind where people are ready to push the buzzer on misinformation. The game show format also gives our campaign more legs to live on social platforms where our audience primarily lives, and to turn pre-bunking misinformation into a fun and engaging activity.
Google | Film – Activation | Indonesia
Campaign Films
Film 1 Emotional Manipulation: Don’t lose hair over it. Just know the signs to avoid it.
Film 2 Contextual Distortion: Let’s talk about the elephant in the… city? Recognise the signs before you become a victim of a hoax!
Film 3 Discrediting Tactic: Don’t play the blame game. Find out who’s playing tricks before you fall for one!