The Land Rover ethos is to always go ‘Above & Beyond’. But in a crowded and congested city like Manila, there isn’t much room for a test driver to fully experience the drive in a Land Rover, much less go the extra mile.

 With the launch of the new Land Rover Discovery, we saw a chance to give our customers a truly memorable experience.  We took our test drive way off the usual city route, and through the remote Tarlac Mountains, to showcase the capabilities of the car. We then surprised our drivers, asking if they’d like to make a difference – by delivering essential supplies like rice, coffee and clothing packed in the ample boot space to the indigenous Aeta Tribes.

The activation was met with rave reviews from our customers, who found how the Discovery delivered a drive full of thrills, and full of heart. A test drive that proved a little good, can really go a long way