In 2021, as Mazda & Eurokars Group celebrated their 10th anniversary in Singapore – they wanted to showcase how the brand had endeared itself to the people of the city.

We created a content platform idea ‘A Decade of Driving Emotion’ – that connected the Mazda philosophy of engineering emotion in every drive, to the ecstatic & emotional feeling of real Singaporean drivers. The campaign was launched on Mazda’s social platforms with a call to participate to Mazda owners to find those with a story to tell. We then chose 4 of the best stories, and created testimonial videos that had our customers gushing about their personal connection to their drive.

As an extension to the campaign, we also flipped the coin to showcase the people of Mazda who made the emotionally-rich experience possible. Interviewing the heart of Mazda – the engineers, sales representatives, managers and more.