MG is a brand with an incredibly rich history, but it’s still a relatively new entrant into Singapore’s auto industry.

While only a few knew about our brand, that also meant that we had a clean slate to start from. To explore new routes into promoting their range, with their headlining SUVs – the MG ZS EV and the MG HS Turbocharged SUV. We created posts that stood out from the category by not hard-selling the cars, instead highlighting the features and value of the cars through informative, interactive and trendjacking posts.

Check out the MG Instagram page.