Panadol PSE Cold Relief
Tough Boss.
Tough on Care.
Some of us loved it, and some hated it. But during the pandemic, we all found ourselves on Zoom or Teams calls through the day. Every interaction with our colleagues went online, and we looked for ways to stay in touch and have fun.
Panadol PSE Cold Relief was launched in the midst of these very confusing times, looking to bring quick relief to those suffering from common colds. We took the concept of ‘staying in touch’ and ran with it.
Creating a visually surprising film that showed just how far we were willing to go to reach out to a colleague, and pass them a much-needed Panadol PSE Cold Relief. Even if it meant jumping across the screen!