The Draft Master Plan exhibition, hosted every 4 years by the Urban Redevelopment Authority of Singapore (URA), brings a comprehensive preview of upcoming development projects spanning residential, recreation & transport sectors.

After winning a tightly contested pitch for the 2019 edition, we brought the event to life keeping the young Singaporean audience in mind. Populating the exhibition with content in bite-sized portions that were equal parts informative and entertaining. Combining fun facts about areas, visual guides, video, and interactive displays – to help them plan their futures in a more liveable, inclusive and green Singapore.

The event ran from 27 March to 20 June 2019 and saw tremendous attendance, with more than 20,000 visitors.