Even a moment of living with pain can seem like an eternity. And yet, it’s that moment of pain that can cause things to go awry.

For the launch of the new Voltaren Balm in Indonesia, we used this insight in a comedic & dramatized way to create a 15s TVC, that explained the message simply and memorably. And positioned Voltaren Pain Balm as the solution for instant relief, and a way back to a normal, more active lifestyle.